Sustainable Materials

Selecting and developing materials that minimize environmental impact while delivering superior performance. Our materials strategy focuses on renewable, recycled, and responsible sources.

Our Materials Selection Criteria

Every material we use is evaluated against comprehensive sustainability criteria to ensure we make the most responsible choices.

Renewability

Preference for materials from renewable sources that can be replenished naturally.

Recyclability

Materials that can be easily recycled and reintegrated into production cycles.

Biodegradability

Natural breakdown without harmful residues when recycling is not possible.

Carbon Footprint

Lower greenhouse gas emissions throughout the material lifecycle.

Sustainable Materials Visual

Key Sustainable Materials

Bio-based Polymers

Derived from renewable resources like corn starch, sugarcane, and cellulose; reduce dependency on fossil fuels and lower carbon emissions.

Applications & Benefits

Packaging containers and bottles
Product applicators and accessories
Reduced fossil fuel dependency
Lower CO2 emissions

Recycled Plastics

Post-consumer recycled (PCR) and post-industrial recycled (PIR) plastics that reduce virgin material consumption and support circular economy.

Applications & Benefits

Bottles and containers (up to 100% PCR)
Secondary packaging materials
Diverts waste from landfills
Reduces virgin material extraction

Sustainable Paper & Board

FSC-certified materials used for cartons, labels, and inserts fully recyclable and compostable.

Applications & Benefits

Outer cartons and packaging
Labels and product inserts
Supports forest conservation
Highly recyclable and compostable

Natural Fibers

Cotton, bamboo, hemp, and other biodegradable fibers used for insoles, applicators, and cleaning accessories.

Applications & Benefits

Shoe insoles and padding
Cleaning cloths and applicators
Renewable and biodegradable
Natural feel and performance

Materials Innovation Pipeline

Research Phase

Exploring next-generation sustainable materials

  • Mycelium-based packaging
  • Algae-derived polymers
  • Carbon-negative materials

Testing Phase

Validating performance and sustainability

  • Seaweed-based films
  • Recycled ocean plastics
  • Plant-based foam

Implementation Phase

Scaling up in production

  • Bio-PE from sugarcane
  • PCR PET packaging
  • Bamboo fiber components

Materials Impact

65%
Sustainable materials in products
8,500
Tons of virgin plastic avoided
30%
Reduction in material carbon footprint
100%
FSC-certified paper packaging

Materials Roadmap

Our vision for a fully sustainable materials portfolio

2026

80% sustainable materials across all products

2028

50% recycled content in plastic packaging

2030

100% sustainable materials portfolio